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Performance TV 360°: Engage Audiences on Every Screen
Unleash the synergy of linear TV and CTV to enhance marketing strategies with measurable impact
From living rooms to mobile devices, our Performance TV 360° approach ensures your brand connects with audiences wherever they watch. With a data-driven strategy, creative excellence, and multi-platform reach, we create campaigns that drive measurable results.
In today's economy D2C brands need robust & effective marketing solutions
Performance TV 360° is designed to help integrate linear TV and CTV advertising into your media mix, ensuring to meet the relevant performance KPIs and enhance brand growth.
Our Service Offering
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Unmatched D2C track record
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International One Stop Shop
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The power of Brandformance: Creation, Media and tracking from one source ensuring to hit performance goals
Why Choose Performance TV 360°?
Performance TV 360° combines the power of CTV and linear TV to reach diverse audiences on all screens. With more flexibility and advanced targeting, we help you boost brand awareness, drive conversions, and achieve your marketing goals.
Cross-Platform Reach:
Capture viewers on traditional TV, streaming services, and mobile devices.
Enhanced Targeting:
Optimise ad spend with advanced targeting that connects you with specific demographics and interests.
Real-Time Results:
Track and adjust your campaigns with data insights to maximise ROI and reach.
Success Stories
Holistic Media Approach
We integrate linear TV and CTV with other media, creating a comprehensive marketing strategy that ensures messages resonate with a wider audience across platforms.
Key Features
Analytical Excellence
We utilise advanced analytics to precisely identify efficiency and conversion points, optimising
ad spend and campaign performance, to give you the best ROI.
Performance-Driven Creatives
We leverage powerful creative attributes, ensuring that campaigns are compelling, engaging and adaptable to multiple markets in order to achieve desired ROI.
Schedule your call with our expert
Marta Begovic
Marketing Consultant
at DCMN
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How does your Creative Impact approach align with our brand's vision?Our approach involves deeply understanding your brand's essence and tailoring strategies to resonate with its identity. We showcase this through relevant examples.
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How do creatives resonate with target audiences in mature markets?We leverage market research, consumer insights, and trends to craft messages that connect with your demographic.
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How do you handle creative strategy changes and optimization?We prioritize agility, rigorously test creatives, and adapt based on insights and your feedback.
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Do you have a specialized creative team?Yes, our team comprises experts from advertising, design, and digital domains, ensuring high-standard outputs.
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How is creative consistency maintained across platforms?We create a cohesive strategy for each platform, ensuring a consistent brand voice and optimized content.
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What makes Creative Impact unique?We integrate brand essence, data insights, and innovative storytelling for standout brand narratives.
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How do you assist brands new to broader channels?We leverage multi-channel experience to guide smooth transitions beyond digital, ensuring consistency and impact.
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How is creative success measured?We employ campaign tracking and dedicated insights to analyze and refine creative performance.
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How does Creative Impact maximize ROI on limited budgets?We focus on value delivery, strategically allocating resources for high-quality, result-driven creatives.
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What input is needed from us in the creative process?Collaboration is key. We integrate your brand insights and feedback throughout the process.
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What does the price consist of?€7,000 for creative concept ideation and €20,000 for TV creative production for our entrance-level TVC. We can of course also offer consultancy for your creatives that starts at a much lower price.
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How can I measure the success of a Performance TV 360° campaign?Our advanced tracking tools provide in-depth insights into key performance metrics like reach, frequency, conversion rates, and ROI. This allows you to measure the direct impact of your campaigns and refine your strategy for even better results.
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What makes Performance TV 360° unique?Our solution combines advanced tracking with Linear TV and Connected TV (CTV) campaigns, delivering unmatched precision in performance measurement. By integrating brand awareness strategies with performance KPIs, we create campaigns that drive brand growth while maximizing ROI.
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How does Performance TV 360° align with current digital strategies?Performance TV 360° seamlessly integrates with your media mix, ensuring a balanced approach that amplifies reach and efficiency. Whether you're targeting Linear TV audiences or leveraging CTV for precision, our solution strengthens your overall marketing impact.
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How quick can campaigns adapt to feedback?While Linear TV planning typically requires a month's notice, Connected TV (CTV) provides the flexibility for on-the-go adjustments, allowing your campaigns to remain agile and responsive to performance insights.
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How do you cater to different global markets?Our tailored strategies take into account market-specific nuances and audience behaviors. From Linear TV to Connected TV, we craft campaigns that resonate with diverse demographics, ensuring your brand achieves optimal reach and relevance.
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How frequent and detailed is your real-time data?With continuous tracking and reporting, we provide real-time insights that empower you to make data-driven decisions. This ensures that every campaign remains aligned with your performance KPIs and brand growth objectives.
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How do you bridge linear TV and OTT?By strategically selecting the right platforms and channels, we maximize performance across Linear TV and CTV. Our holistic approach ensures your media mix delivers both reach and measurable results.
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How do you ensure campaigns meet our KPIs?We collaborate closely to define and refine strategies, leveraging cutting-edge data to align with your specific performance KPIs. This approach guarantees your campaigns drive brand awareness and maximise ROI.
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How cost-effective are your campaigns?Our campaigns are designed to balance efficiency and effectiveness, delivering strong CPV (Cost-Per-View) and ROI. By focusing on performance-driven strategies, we optimize every euro of your budget for measurable results.
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What's the pricing structure for Performance TV 360°?Optimal budget: € 120.000. Bespoke packages available beyond € 120.000. Transparent management fee adjusts based on budget and service selection.
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What's the typical duration for a Performance TV 360° campaign?We recommend a minimum of 4 weeks for thorough planning, execution, and analysis. This ensures optimal performance and measurable outcomes across Linear TV and CTV channels.
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What if I only want to pursue TV or CTV?Performance TV 360° is flexible and customizable. Whether you aim to focus solely on TV, Connected TV (CTV), or a mix of both, we design strategies to achieve your objectives and drive impactful brand growth.
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How does Performance TV 360° help maximise ROI?By leveraging performance KPIs such as cost-per-view (CPV) and optimizing the media mix, we ensure every campaign is tailored to drive measurable returns on investment, delivering brand awareness and growth simultaneously.
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Can Performance TV 360° support seasonal campaigns?Absolutely. Our solution adapts to your seasonal needs, whether it’s scaling campaigns during high-demand periods or focusing on niche audiences. This flexibility ensures your media spend is aligned with your brand's objectives year-round.
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What role does Brandformance play in your strategy?Brandformance is at the core of our approach, blending brand-building techniques with performance-driven metrics. This ensures that campaigns not only increase brand awareness but also deliver tangible results tied to growth.
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Is Performance TV 360° suitable for startups or established brands?Performance TV 360° works for both! For startups, we focus on maximizing brand awareness and reaching new audiences through cost-effective strategies. For established brands, we help refine and expand your media mix to achieve further growth and optimise ROI.
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How does GEN support international expansion and its benefits?GEN empowers with data-driven insights, strategy, and marketing for successful global expansion, providing informed decisions, growth opportunities, and a solid global presence.
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How does GEN help choose the right markets?GEN assesses factors like trends, culture, competition, recommending high-potential markets.
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How does GEN prepare for international expansion?GEN combines data, strategy, and customized solutions for clarity and confidence.
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What expertise does GEN bring for global expansion?Our team of experts brings deep market understanding, research, and execution experience.
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How does GEN assess market feasibility?GEN considers size, trends, behavior, competition, regulations, identifying high-potential markets.
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How does GEN ensure ROI for international expansion?GEN optimizes investments with data-driven strategies for profitability.
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What value does GEN offer at different growth stages?GEN tailors solutions for startups, established players, and global leaders.
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How does GEN provide ongoing support?Continuous support, updates, and optimizations ensure long-term success.
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What sets GEN apart from other consultancies?GEN offers unique data insights, strategy, and ROI focus for successful expansions.
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How does GEN's pricing structure work?Choose the €9.000 package for single market diagnostics, or €20.000 for three most promising markets.
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