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The challenge of international D2C brands
From selecting the right time and markets, to determining the appropriate messaging and channel mix, international expansion is a path filled with uncertainty. To avoid setbacks it is crucial to navigate this journey with accurate data, comprehensive strategy, and expert guidance.
Over 400 D2C brand experiences
Through comprehensive market diagnostics, strategic planning, and full-cycle marketing execution, we empower your business to navigate the complexities of international markets. Make informed decisions, unlock growth opportunities, and confidently establish a strong international presence with the GLOBAL EXPANSION NAVIGATOR.
Success Stories
Unified Global Strategy
Our customers benefit from a unified international expansion strategy and a single trusted partner to manage its entire execution.
Key Features
Global-Local Expertise
Our international presence and local market understanding equips us to deliver strategies that are both globally coherent and locally relevant.
Cultural Adoption
We understand the unique cultural differences in each market and apply them to your ad creatives and media strategy to ensure your brand stands out.
Schedule your call with our expert
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How does your Creative Impact approach align with our brand's vision?Our approach involves deeply understanding your brand's essence and tailoring strategies to resonate with its identity. We showcase this through relevant examples.
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How do creatives resonate with target audiences in mature markets?We leverage market research, consumer insights, and trends to craft messages that connect with your demographic.
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How do you handle creative strategy changes and optimization?We prioritize agility, rigorously test creatives, and adapt based on insights and your feedback.
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Do you have a specialized creative team?Yes, our team comprises experts from advertising, design, and digital domains, ensuring high-standard outputs.
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How is creative consistency maintained across platforms?We create a cohesive strategy for each platform, ensuring a consistent brand voice and optimized content.
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What makes Creative Impact unique?We integrate brand essence, data insights, and innovative storytelling for standout brand narratives.
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How do you assist brands new to broader channels?We leverage multi-channel experience to guide smooth transitions beyond digital, ensuring consistency and impact.
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How is creative success measured?We employ campaign tracking and dedicated insights to analyze and refine creative performance.
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How does Creative Impact maximize ROI on limited budgets?We focus on value delivery, strategically allocating resources for high-quality, result-driven creatives.
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What input is needed from us in the creative process?Collaboration is key. We integrate your brand insights and feedback throughout the process.
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What does the price consist of?€7,000 for creative concept ideation and €20,000 for TV creative production for our entrance-level TVC. We can of course also offer consultancy for your creatives that starts at a much lower price.
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How can I measure the success of a Performance TV 360° campaign?Our advanced tracking tools provide in-depth insights into key performance metrics like reach, frequency, conversion rates, and ROI. This allows you to measure the direct impact of your campaigns and refine your strategy for even better results.
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What makes Performance TV 360° unique?Our solution combines advanced tracking with Linear TV and Connected TV (CTV) campaigns, delivering unmatched precision in performance measurement. By integrating brand awareness strategies with performance KPIs, we create campaigns that drive brand growth while maximizing ROI.
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How does Performance TV 360° align with current digital strategies?Performance TV 360° seamlessly integrates with your media mix, ensuring a balanced approach that amplifies reach and efficiency. Whether you're targeting Linear TV audiences or leveraging CTV for precision, our solution strengthens your overall marketing impact.
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How quick can campaigns adapt to feedback?While Linear TV planning typically requires a month's notice, Connected TV (CTV) provides the flexibility for on-the-go adjustments, allowing your campaigns to remain agile and responsive to performance insights.
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How do you cater to different global markets?Our tailored strategies take into account market-specific nuances and audience behaviors. From Linear TV to Connected TV, we craft campaigns that resonate with diverse demographics, ensuring your brand achieves optimal reach and relevance.
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How frequent and detailed is your real-time data?With continuous tracking and reporting, we provide real-time insights that empower you to make data-driven decisions. This ensures that every campaign remains aligned with your performance KPIs and brand growth objectives.
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How do you bridge linear TV and OTT?By strategically selecting the right platforms and channels, we maximize performance across Linear TV and CTV. Our holistic approach ensures your media mix delivers both reach and measurable results.
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How do you ensure campaigns meet our KPIs?We collaborate closely to define and refine strategies, leveraging cutting-edge data to align with your specific performance KPIs. This approach guarantees your campaigns drive brand awareness and maximise ROI.
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How cost-effective are your campaigns?Our campaigns are designed to balance efficiency and effectiveness, delivering strong CPV (Cost-Per-View) and ROI. By focusing on performance-driven strategies, we optimize every euro of your budget for measurable results.
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What's the pricing structure for Performance TV 360°?Optimal budget: € 120.000. Bespoke packages available beyond € 120.000. Transparent management fee adjusts based on budget and service selection.
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What's the typical duration for a Performance TV 360° campaign?We recommend a minimum of 4 weeks for thorough planning, execution, and analysis. This ensures optimal performance and measurable outcomes across Linear TV and CTV channels.
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What if I only want to pursue TV or CTV?Performance TV 360° is flexible and customizable. Whether you aim to focus solely on TV, Connected TV (CTV), or a mix of both, we design strategies to achieve your objectives and drive impactful brand growth.
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How does Performance TV 360° help maximise ROI?By leveraging performance KPIs such as cost-per-view (CPV) and optimizing the media mix, we ensure every campaign is tailored to drive measurable returns on investment, delivering brand awareness and growth simultaneously.
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Can Performance TV 360° support seasonal campaigns?Absolutely. Our solution adapts to your seasonal needs, whether it’s scaling campaigns during high-demand periods or focusing on niche audiences. This flexibility ensures your media spend is aligned with your brand's objectives year-round.
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What role does Brandformance play in your strategy?Brandformance is at the core of our approach, blending brand-building techniques with performance-driven metrics. This ensures that campaigns not only increase brand awareness but also deliver tangible results tied to growth.
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Is Performance TV 360° suitable for startups or established brands?Performance TV 360° works for both! For startups, we focus on maximizing brand awareness and reaching new audiences through cost-effective strategies. For established brands, we help refine and expand your media mix to achieve further growth and optimise ROI.
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How does GEN support international expansion and its benefits?GEN empowers with data-driven insights, strategy, and marketing for successful global expansion, providing informed decisions, growth opportunities, and a solid global presence.
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How does GEN help choose the right markets?GEN assesses factors like trends, culture, competition, recommending high-potential markets.
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How does GEN prepare for international expansion?GEN combines data, strategy, and customized solutions for clarity and confidence.
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What expertise does GEN bring for global expansion?Our team of experts brings deep market understanding, research, and execution experience.
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How does GEN assess market feasibility?GEN considers size, trends, behavior, competition, regulations, identifying high-potential markets.
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How does GEN ensure ROI for international expansion?GEN optimizes investments with data-driven strategies for profitability.
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What value does GEN offer at different growth stages?GEN tailors solutions for startups, established players, and global leaders.
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How does GEN provide ongoing support?Continuous support, updates, and optimizations ensure long-term success.
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What sets GEN apart from other consultancies?GEN offers unique data insights, strategy, and ROI focus for successful expansions.
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How does GEN's pricing structure work?Choose the €9.000 package for single market diagnostics, or €20.000 for three most promising markets.
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