Why Combine OOH and Radio?
Double the Reach, Double the Impact
When OOH meets Radio, your brand gains visibility both in the physical world and over the airwaves. OOH grabs attention with bold visuals in high-traffic areas, while Radio reinforces your message during daily commutes and beyond. Together, they create a powerful presence that’s memorable and effective.
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Broader Audience Reach: Capture attention on the move, from people walking the streets to those listening on the go.
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Repetition Across Channels: By seeing and hearing your brand, audiences are more likely to remember and engage.
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Enhanced Brand Recall: Visual and auditory cues work together to make your brand stick, building recognition and loyalty over time.
CPA costs of digital campaigns are soaring
The digital marketing landscape is becoming increasingly saturated. There is a need for a breakthrough in advertising efficiency and DOMINATE THE CITY tackles this challenge head-on.
Become the talk of the town
DOMINATE THE CITY is the key to unlocking the potential of OOH and radio, seamlessly tracked like digital campaigns. Experience a revolution in cross-channel marketing that maximises reach while minimising costs.
DCMN’s Approach to Multi-Channel City Domination
Precision Targeting with Data-Driven Insights
Our OOH and Radio campaigns are based on extensive data, ensuring your message reaches the right people in the right places. We analyze foot traffic, listener demographics, and peak engagement times to maximize impact.
Creativity that Captures and Converts
DCMN’s creative team specializes in crafting messages and visuals that resonate across different formats. From bold OOH designs to catchy radio scripts, every element is designed to reinforce your brand identity and drive action.
Seamless Multi-Channel Integration
With OOH and Radio working in sync, we create a unified experience across channels. This cohesive approach helps build brand familiarity and engagement throughout the customer journey, making your brand a part of the city’s rhythm.
Integrated OOH and Radio Advertising Solutions
Based in Berlin, DCMN specializes in combining Out-of-Home (OOH) and Radio advertising to create campaigns that are impactful, data-driven, and memorable. Whether you’re looking to enhance brand awareness, enter a new market, or engage audiences across multiple channels, our team provides seamless execution and strategic insights for success.
Brand Awareness
Activate traditional media channels (radio and OOH) to maximise ad impact and be consistently top-of-mind on a local level.
Key Features
Brand Consideration
Strategic brand placement and engaging format, ensuring we're present in the right locations, at the right times, and with the right message, aligning closely with consumer multi-channel behaviour.
KPI-Driven
Generate an immediate uplift on top of the brand awareness spillovers by maximising the frequency and coverage of the chosen city. With a strong tracking set-up, we measure how the audience received the message.
Schedule your call with our expert
Catarina Manteigueiro
Senior Marketing Consultant
at DCMN