The Balancing Act: Performance vs. Branding for International D2C Brands
The Challenge of Growing International D2C Brands in a Competitive Market
In today’s marketing landscape, campaigns are often split between performance-driven strategies focused on immediate returns and brand-centric efforts aimed at long-term impact. However, the rising costs of advertising, declining short-term ROI, and challenges in measuring the tangible impact of brand campaigns are driving demand for a more balanced and effective approach.
Introducing BRANDFORMANCE® Campaigns
Where Branding Meets Performance
Brandformance® Campaigns seamlessly combine branding and performance marketing to deliver immediate conversions and sustained long-term impact. This future-proof solution merges data-driven insights with creative excellence, ensuring your campaigns resonate with audiences while driving measurable results.
With our proprietary Brandformance® Analytics, we optimise campaigns in real-time, delivering adaptive, impactful, and results-oriented marketing strategies for your brand.
Seamless Integration
We don't just blend branding and performance: we harmonise them, creating a seamless marketing strategy.
Key Features
Client-Centric
Tailored to your objectives, always. Whether it’s launching a new product or expanding market reach, we’re with you.
End-to-End Engagement
Our involvement is holistic, from ideation to execution to analytics. We help you optimise every touchpoint.
Schedule your call with our expert
Catarina Manteigueiro
Senior Marketing Consultant
at DCMN